<!--
  Sell Something Pack
  From TemplatedAI.io — all the prompts the gurus sell, rebuilt in plain
  language and honestly flagged. 12 skills, 0 tested. From "I have skills" to "people pay me, more than once" — offer, price, leads, conversations, repeat customers. For normal life, not guru life.

  HOW TO USE: paste this whole file into a Claude Project, ChatGPT Project,
  Gemini Gem, or Cursor as knowledge/instructions. Then ask your AI to use
  a skill by name.

  HONESTY: "tested: no" in a skill means nobody has personally run it and
  pasted a real result yet. Use it — just judge the output yourself.
-->

---
name: First Thousand Plan
category: business
works_with: [claude, chatgpt, gemini]
difficulty: plug-and-play
version: 1.0
source: adapted (viral social post, rewritten)
tested: no
---

# First Thousand Plan

## What it does
Turns the "first $1k from a service" playbook into a plan built on your actual skills and constraints: one sellable offer, the client math worked backwards, a daily outreach quota, and payment terms that don't starve you.

## When to use it
- You need your first paying clients, not another business plan
- You have skills but keep circling "what should I offer?"
- You've been planning for 30 days and posting proof for zero

## The skill
```
You are a blunt small-business advisor. Build me a first-$1k service
plan. Rules for you: no revenue promises, no "just believe" — where
results depend on my execution, say so plainly. Never invent skills,
experience, or numbers I didn't give you.

Skills people have already paid me for (even once, informally): [LIST]
Skills I have that businesses pay others for: [LIST]
Monthly target: [AMOUNT — e.g. $1,000]
Hours per week available: [NUMBER]
Where I could reach real business owners: [communities, platforms,
local networks — be concrete]
My constraint: [time / no portfolio / no audience / other]

Build the plan:
1. THE OFFER — pick ONE service from my lists that businesses already
   budget for this month. Boring beats clever. Say why this one, and
   what I'm NOT offering (to stop me widening it).
2. THE MATH BACKWARDS — my target as arithmetic: price × clients.
   Give me 3 price/volume combos and recommend one for a beginner
   with my constraint. Winning = a defined number of yeses.
3. SELL BEFORE BUILDING — the exact early-access pitch for my offer,
   discounted for the first buyers, sellable before anything is
   polished. No website, no LLC — one person saying yes.
4. DAILY PROOF — one thing I can post each day from doing the work
   itself (no face, no studio). 7 example post topics from MY offer.
5. THE OUTREACH QUOTA — a daily DM/email number that fits my hours,
   and a 3-line message template: name the specific thing they're
   doing badly, fix a small piece for free in the message, offer the
   rest. Personalized per target, never pasted spam.
6. TERMS — how I ask for payment upfront (full, or half now / half on
   delivery) in words that don't sound apologetic. Include the one
   sentence for when a client pushes for net-30.
7. THE SECOND DOLLAR — after delivery, the exact question that turns
   a one-off into a retainer, and what a monthly version of my offer
   looks like.

End with: this week's checklist, max 5 items, starting today.
```

## Example output
[TO FILL AFTER TESTING]

## Tweaks
- Already have one client? Skip to steps 5–7 and scale outreach around delivery hours
- Replace the DM channel with wherever your targets actually read messages — email, LinkedIn, a local association
- Run Hidden Asset Inventory first if your skills lists feel thin; it usually finds offers you forgot you had

---

---
name: Offer Builder
category: business
works_with: [claude, chatgpt, gemini]
difficulty: plug-and-play
version: 1.0
source: adapted (viral "Hormozi prompts" pack, rewritten; persona roleplay removed, frameworks from published books kept)
tested: no
---

# Offer Builder

## What it does
Restructures what you sell around the value equation — bigger outcome, more believable, faster, less effort for the buyer — and rebuilds it into a concrete offer: deliverables, bonuses, price logic, and a guarantee. No hype vocabulary allowed in the output.

## When to use it
- Your offer sounds like everyone else's and competes on price
- You're launching something new and want the offer designed before the product is finished
- Sales conversations stall at "sounds interesting, but…"

## The skill
```
Act as a direct-response offer strategist. Use the value equation:
perceived value rises with dream outcome and likelihood of success,
and falls with time-to-result and effort required. Rules: no hype
words (no "jaw-dropping", "no-brainer", "10x"), no invented
statistics or testimonials, and never promise results my delivery
can't back.

My niche and audience: [DESCRIBE]
What I sell today and the price: [DESCRIBE]
The real outcome buyers get (honest, typical — not best case): [DESCRIBE]
What my delivery genuinely can and cannot include: [BE HONEST]
My biggest competitor alternative: [WHAT BUYERS DO INSTEAD]

Rebuild my offer:
1. One-sentence offer statement in plain language — specific
   outcome, for whom, in what timeframe, with what risk reversal.
2. A plain descriptive name for my method (no invented jargon —
   if a name doesn't add clarity, say "skip the name").
3. Core deliverables (3-5), each solving one obstacle between the
   buyer and the outcome. For each: what it is, the obstacle it
   removes.
4. Up to 3 bonuses — only ones I can actually deliver from my
   inputs. If a bonus would be filler, leave it out and say why.
5. Price recommendation with reasoning anchored to the buyer's
   cost of NOT solving this — flag any assumption you're making.
6. A guarantee I can afford: state the strongest honest version,
   the refund exposure it creates, and the condition (if any) that
   keeps it fair both ways.
7. A short pitch paragraph in the tone of a competent person, not
   a hype merchant.
Then the audit: the 3 weakest points of my current offer, plainly.
```

## Example output
[TO FILL AFTER TESTING]

## Tweaks
- Service business? Add "deliverables must not scale my personal hours linearly" as a constraint
- Run Price Check afterwards to pressure-test the price it recommends
- If every bonus it suggests feels thin, that's the diagnosis — the core offer is underbuilt, not under-bonused

---

---
name: Find Your Angle
category: business
works_with: [claude, chatgpt, gemini]
difficulty: plug-and-play
version: 1.0
source: adapted (viral "10 digital product prompts" pack, rewritten; category-ownership fantasy removed)
tested: no
---

# Find Your Angle

## What it does
Works out what actually makes your thing different from the alternatives — including the honest possibility that it isn't yet — and turns that into one plain sentence your buyer recognises as theirs. Positioning comes before copy: the sales page can only say what the angle gives it.

## When to use it
- Your description of what you do could be swapped with three competitors' and nobody would notice
- Before writing a sales page, so the page has something to say
- People say "sounds interesting" and never buy — usually an angle problem, not a copy problem

## The skill
```
Act as a positioning strategist. HARD RULES: you have no live market
data — never state what competitors charge, how big they are, or
what they're doing now; work only from what I tell you, and ask if
I haven't told you enough. Never manufacture a difference that
isn't there: if my idea sounds like everything else, say so plainly
and tell me what would have to change. No "own the category" talk —
naming a category doesn't create one.

What I'm selling: [WHAT IT IS AND WHAT IT DOES]
Who it's for: [BE SPECIFIC — a person, not a demographic]
The alternatives they'd use instead: [COMPETITORS, FREE OPTIONS,
DOING NOTHING, DOING IT MANUALLY — everything they might pick]
What I know about those alternatives: [FROM ACTUAL USE OR RESEARCH]
What's true about me or my approach: [EXPERIENCE, METHOD,
CONSTRAINTS, THINGS I REFUSE TO DO]

Work out:
1. THE REAL COMPETITION. What my buyer most likely does instead —
   including "nothing" and "a free version", which are usually the
   real rivals, not the paid product I'm worried about.
2. THE HONEST DIFFERENCE. From what I told you, what genuinely
   separates this. Rank the candidates by how easily a competitor
   could copy them — the hard-to-copy ones are the angle. If
   nothing survives that test, say so.
3. WHO IT'S NOT FOR. The people this is wrong for, named clearly.
   This is the part that makes the right buyer trust me.
4. THE TRADE-OFF. What I'm deliberately worse at in exchange for
   what I'm better at. A position with no cost is not a position.
5. THE SENTENCE. One plain sentence — what it is, who it's for,
   what it does differently. No adjectives doing work that facts
   should do. Give me two alternatives and say which you'd pick.
6. THE PROOF I'D NEED. What I'd have to show for that sentence to
   be believed rather than just asserted.
```

## Example output
[TO FILL AFTER TESTING]

## Tweaks
- "Doing nothing" is the competitor that beats most products — position against inertia before you position against a rival
- If step 2 comes back empty, that's the most valuable answer in this skill; build the difference before you build the page
- The trade-off is the test: if you can't name what you're worse at, you haven't chosen a position, you've written a brochure
- Run Brand Audit afterwards — it diagnoses whether the new angle survived contact with your actual copy

---

---
name: Price Check
category: business
works_with: [claude, chatgpt, gemini]
difficulty: plug-and-play
version: 1.0
source: adapted (viral "Hormozi prompts" pack, rewritten; persona roleplay removed, frameworks from published books kept)
tested: no
---

# Price Check

## What it does
Audits your price against the value your offer actually delivers and what not-solving costs the buyer — then gives you a three-tier structure and the words to present the price without apologizing for it.

## When to use it
- You suspect you're undercharging but can't prove it to yourself
- Every discovery call ends in a discount
- You're pricing something new and anchoring on competitors instead of value

## The skill
```
Act as a pricing analyst. Principle: the buyer's real alternative
is not my competitor — it's the cost of leaving the problem
unsolved. Rules: no "charge 10x more" theatrics; every
recommendation needs stated reasoning; where you'd need data I
didn't give (market rates, my costs), ask or mark it as an
assumption. Never invent numbers.

What I sell: [DESCRIBE]
Current price: [AMOUNT]
Competitor range: [RANGE OR "unknown"]
My target buyer: [DESCRIBE]
Their cost of NOT solving this (money, time, stress — estimate
honestly): [DESCRIBE]
My delivery cost per customer (time and money): [ESTIMATE]
Result my typical customer actually gets: [HONEST, not best case]

Give me:
1. The verdict: under-, over-, or fairly priced — with the
   reasoning chain, not just a number.
2. A defensible price range for the current offer, and what would
   have to be TRUE about my delivery to justify the top of it.
3. Three tiers (basic / standard / premium): what's in each, priced
   so the middle is the obvious choice. Nothing in any tier I
   can't actually deliver.
4. The one-paragraph price presentation: anchored to their cost of
   inaction, stated once, no apology, no cushioning words.
5. The discount policy: when I hold, when I trade (scope, terms,
   timing — never just price), and the exact sentence for saying no.
```

## Example output
[TO FILL AFTER TESTING]

## Tweaks
- Recurring service? Ask it to price the annual-prepay option and what discount that actually justifies
- If "cost of not solving" is hard to fill in, that's your discovery-call question — go ask three customers first
- Run after Offer Builder; pricing a weak offer well is polishing the wrong thing

---

---
name: The Plain Sales Page
category: business
works_with: [claude, chatgpt, gemini]
difficulty: plug-and-play
version: 1.0
source: adapted (viral "8 prompts to sell your skill" pack, rewritten; hype framing removed)
tested: no
---

# The Plain Sales Page

## What it does
Writes the words for your service page — a headline under ten words that needs no further explanation, outcome bullets instead of feature lists, the one objection a skeptical buyer is already thinking answered head-on, and a specific call to action. Copy only; the Landing Page Pack builds the page it goes on.

## When to use it
- Your service page describes what you technically do and nobody bites
- You're staring at "Welcome to my website" trying to start
- Rewriting an existing page that reads like a corporate brochure

## The skill
```
Act as a copywriter who sells services with plain, specific language.
Rules: claim only outcomes I can actually deliver and have described —
never invent results, statistics, client counts, or testimonials;
no hype vocabulary (unlock, transform, skyrocket, game-changer);
write like a person who believes the service, not a brochure.

My service: [WHAT IT IS, WHO IT HELPS, THE EXACT OUTCOME IT DELIVERS]
Proof I actually have: [REAL RESULTS, EXPERIENCE, OR "none yet — new"]

Write:
1. A headline under 10 words stating the core outcome — clear enough
   that it needs no second sentence to land.
2. One supporting line that makes the benefit concrete and removes
   the main hesitation.
3. 4-5 bullets describing specific outcomes the buyer gets, not the
   tasks I perform.
4. One short section answering the most obvious objection a
   skeptical buyer has — honestly, including what this service is
   NOT for.
5. One clear, specific call to action: what they do, what happens
   immediately after they do it.
If I said "none yet — new," write the page without fake proof; new
and honest beats established and invented.
```

## Example output
[TO FILL AFTER TESTING]

## Tweaks
- Read the headline out loud; if you'd have to explain it, it isn't done
- The "what this is NOT for" line does more converting than any bullet — the right buyers trust a page that turns the wrong ones away
- Pair with the Landing Page Pack: this writes the words, that builds the page

---

---
name: Lead Engine
category: business
works_with: [claude, chatgpt, gemini]
difficulty: plug-and-play
version: 1.0
source: adapted (viral "Hormozi prompts" pack, rewritten; persona roleplay removed, frameworks from published books kept)
tested: no
---

# Lead Engine

## What it does
Builds a lead generation plan across the four channels — warm outreach, cold outreach, content, paid ads — sized to your actual time and budget, with the two channels you should run first and the scripts to start tomorrow.

## When to use it
- The offer is fine; the pipeline is empty
- You're doing one channel out of habit and don't know what you're leaving on the table
- You have more time than money (or the reverse) and need the plan to respect that

## The skill
```
Act as a lead-generation strategist. Four channels exist: warm
outreach (people who know you), cold outreach (people who don't),
content (people who find you), paid ads (people you buy). Rules:
no lead-count promises — give ranges with the assumptions stated,
and mark every estimate as an estimate. Never invent market data.

My business and offer: [DESCRIBE]
Monthly revenue now: [AMOUNT OR "pre-revenue"]
Current lead source: [DESCRIBE OR "none"]
Hours/week for lead gen: [NUMBER]
Monthly budget for lead gen: [AMOUNT, can be 0]
My existing network, honestly: [SIZE/QUALITY — ex-colleagues,
communities, followers]

For each of the four channels, for MY business:
1. The step-by-step execution, specific to what I sell.
2. Realistic weekly lead range at my hours/budget — with the
   assumption behind the number stated.
3. True cost per lead (money AND hours).
4. Time to first lead (days, weeks, or months — honest).

Then: which TWO channels to run for the next 60 days given my
constraints, why those two, the opening script or first asset for
each, and the weekly scorecard (3 numbers max) that tells me if
it's working or I should switch.
```

## Example output
[TO FILL AFTER TESTING]

## Tweaks
- Already at capacity on delivery? Tell it — the right answer might be fewer, better leads
- Pair with First Thousand Plan if you're pre-revenue; this skill assumes you know what you're selling
- Re-run quarterly: the right channel mix changes as revenue and audience grow

---

---
name: The Welcome Sequence
category: business
works_with: [claude, chatgpt, gemini]
difficulty: plug-and-play
version: 1.0
source: adapted (viral "10 digital product prompts" pack, rewritten; consent rules added, "sells without selling" made honest)
tested: no
---

# The Welcome Sequence

## What it does
Writes what someone actually receives after they sign up — the first few emails, and the rhythm after that — built to be worth opening rather than to trick anyone into a purchase. Includes the part most email advice skips: how people got on your list in the first place, and what the law where you are expects of that.

## When to use it
- People subscribe and then hear nothing for three months, then get a sales email
- You're setting up a list and don't know what to send
- Your emails feel like either pure pitch or pure filler

## The skill
```
Act as an email strategist for a one-person business. HARD RULES:
never invent results, subscriber numbers, testimonials, or case
studies for the copy — leave a clearly marked placeholder if a
proof point is needed; no manufactured urgency or fake scarcity;
no "sells without selling" trickery — when an email is an offer,
it should read as one. Never suggest adding people who didn't ask,
and never claim what email law requires in my country — tell me
what to verify.

What I do / sell: [DESCRIBE]
How people end up on my list: [WHAT THEY SIGNED UP FOR, AND WHERE]
Where I am and where my readers mostly are: [COUNTRIES]
How often I can realistically email: [BE HONEST]
What I actually have to offer right now: [PRODUCT / SERVICE /
NOTHING YET]

Build:
1. THE PERMISSION CHECK: what a clean signup looks like — clear
   consent, an accurate description of what they'll get, a working
   unsubscribe. Flag the jurisdiction-specific rules I must verify
   (EU/UK readers change the answer) rather than stating them as
   fact. Tell me plainly what never to do: buying lists, adding
   contacts who didn't opt in.
2. THE FIRST EMAIL: sent immediately. Delivers exactly what they
   signed up for, says who I am in two lines, and sets the
   expectation for what comes next and how often.
3. THE NEXT TWO OR THREE: each useful on its own — something they
   can act on without buying anything. Give me the subject line
   and the actual body copy, in my voice, no filler.
4. THE OFFER EMAIL: when it comes, and how to make an honest offer
   — what it is, who it's for, who it's not for, what happens if
   they do nothing. Not disguised as a tip.
5. THE ONGOING RHYTHM: a frequency I can sustain given what I told
   you, and a simple format I can repeat so writing it never
   becomes a project. What to do in a week where I have nothing
   worth saying.
6. THE EXIT: making unsubscribing easy and reading it as useful
   information, not a loss.
```

## Example output
[TO FILL AFTER TESTING]

## Tweaks
- The first email should deliver the thing you promised, immediately and completely — most lists fail right here
- Sustainable beats frequent: monthly emails that keep arriving beat a weekly plan abandoned in March
- "Sells without selling" usually means disguising an ad as advice; readers notice, and it costs more trust than the sale is worth
- If your readers are in the EU or UK, get the consent and unsubscribe mechanics checked properly — this is the one part where guessing has actual consequences

---

---
name: Sales Conversation Builder
category: business
works_with: [claude, chatgpt, gemini]
difficulty: plug-and-play
version: 1.0
source: adapted (viral "Hormozi prompts" pack, rewritten; persona roleplay removed, frameworks from published books kept)
tested: no
---

# Sales Conversation Builder

## What it does
Builds your complete sales conversation — opening, discovery questions, offer presentation, objection responses, and follow-up — around one idea: selling is showing the gap between where the buyer is and where they want to be, not pressuring them across it.

## When to use it
- Calls feel awkward and end in "let me think about it"
- You discount to close because you don't have words for the pause
- You're hiring or delegating sales and need the conversation written down

## The skill
```
Act as a sales coach who builds conversations, not scripts to
recite. Hard rules: no manufactured urgency (deadlines and scarcity
may only come from true constraints I confirm), no manipulating,
no pretending objections away. If the honest answer to an objection
is "then this isn't for you", write that.

What I sell and the price: [OFFER + PRICE]
Who I sell to: [DESCRIBE]
Where conversations happen: [calls / DMs / meetings]
My close rate now: [ESTIMATE OR "low"]
Where conversations usually die: [DESCRIBE THE MOMENT]
True constraints I have (real capacity limits, real deadlines,
if any): [LIST OR "none"]

Build the conversation:
1. A 60-second opening that earns the right to ask questions —
   credibility through specificity, not claimed authority.
2. Five discovery questions that surface the real cost of the
   problem, ordered from easy to deep. For each: what I'm
   listening for.
3. The presentation: how to connect my offer to what THEY said —
   structure it as their words → the gap → the piece of my offer
   that closes it.
4. The 8 most likely objections for my niche. For each: the honest
   response in spoken language, and the one follow-up question that
   reopens the conversation.
5. "Let me think about it": the respectful response, plus a 3-touch
   follow-up sequence over 10 days that adds something each time
   instead of just "checking in".
6. The walk-away: how I end it cleanly when it's genuinely not a
   fit, so the door stays open.
```

## Example output
[TO FILL AFTER TESTING]

## Tweaks
- DM sales? Ask it to compress the whole structure to messages under 60 words each
- Record one real call, paste the transcript, and ask where the structure broke — that's the fastest iteration loop
- The discovery questions matter more than the objection answers; practice those first

---

---
name: Client Onboarding Kit
category: business
works_with: [claude, chatgpt, gemini]
difficulty: plug-and-play
version: 1.0
source: adapted (viral "8 prompts to sell your skill" pack, rewritten)
tested: no
---

# Client Onboarding Kit

## What it does
Builds the whole payment-to-delivery experience before your first client pays: the intake questions that get you everything upfront, the welcome message that goes out the moment money arrives, and the stage-by-stage map so the client always knows what happens next. The professionalism that earns referrals lives here, not in the service itself.

## When to use it
- You just sold your first engagement and the onboarding is currently "we'll figure it out"
- Clients keep asking "so what happens now?" — that question is the symptom
- Every project starts with three days of email tag chasing missing information

## The skill
```
Act as an operations designer for a one-person service business.
Rules: keep it lean enough that I'll actually use it — no enterprise
theater; every stage tells the client what happens next and when;
promise only response times and deadlines I confirm I can keep.

My service: [WHAT IT IS AND WHAT THE FINAL DELIVERABLE IS]
Typical timeline: [HOW LONG A PROJECT REALLY TAKES]
Where clients talk to me: [EMAIL / WHATSAPP / CALLS]

Build my onboarding kit:
1. THE INTAKE: every question I must ask before starting, ordered,
   with why each matters — so nothing surfaces mid-project that
   should have surfaced on day one. Formatted so I can paste it
   into a form or send as one message.
2. THE WELCOME MESSAGE: sent the moment someone pays — confirms
   what they bought, what I need from them (the intake), what
   happens next, and when they'll hear from me. Warm, short, zero
   corporate filler.
3. THE STAGE MAP: each stage from payment to final delivery — what
   I'm doing, what they see, roughly when — written in client-facing
   language I can share as-is.
4. THE HANDOFF: how the project ends — final delivery message, how
   revisions/questions work after, and the natural moment to ask
   for a testimonial or the next project.
```

## Example output
[TO FILL AFTER TESTING]

## Tweaks
- Build this BEFORE the first client, not during — mid-project is the most expensive time to design a process
- The stage map kills 90% of "just checking in" messages, which are what actually eats your week
- The handoff stage feeds The Testimonial Ask — the natural moment is right after delivery, while the result is fresh

---

---
name: The Testimonial Ask
category: business
works_with: [claude, chatgpt, gemini]
difficulty: plug-and-play
version: 1.0
source: adapted (viral "8 prompts to sell your skill" pack, rewritten)
tested: no
---

# The Testimonial Ask

## What it does
Writes the message that gets you a real, specific testimonial instead of "great to work with!" — by asking about the concrete result while it's fresh — plus the format for displaying it credibly. One specific testimonial from a real client outsells a page of adjectives about yourself.

## When to use it
- You just delivered a result and the client is happy right now (this window closes fast)
- Your only proof is self-description
- The testimonials you have are all generic one-liners

## The skill
```
Act as someone who gathers honest social proof. Rules: the
testimonial must be the client's real words — never draft fake
quotes "for them to approve," never coach them toward claims
bigger than what happened; specific and modest beats glowing and
vague; make it effortless to answer.

The client and what I delivered: [WHO THEY ARE, WHAT I DID, THE
CONCRETE RESULT OR CHANGE — as honestly as I can state it]
Our relationship tone: [FORMAL / FRIENDLY / SOMEWHERE BETWEEN]

Write:
1. THE ASK: a short message requesting a testimonial, with 2-3
   specific questions that pull out detail instead of adjectives —
   "what was the situation before," "what specifically changed,"
   "what surprised you." Make clear a few honest sentences is
   plenty and that "no" is a fine answer.
2. THE FOLLOW-UP: one gentle reminder for a week later if they
   meant to and forgot — no guilt.
3. THE DISPLAY FORMAT: how to present it once received — full name
   and context if they agree (ask permission explicitly), the
   specific result kept intact, nothing trimmed into vagueness or
   inflated beyond their words.
```

## Example output
[TO FILL AFTER TESTING]

## Tweaks
- Ask within 48 hours of delivery; enthusiasm has a half-life
- The specific questions are the whole skill — "any feedback?" produces the generic quotes you already have
- If a client's honest words are modest, display the modest version; a believable testimonial beats an impressive one

---

---
name: Customer Value Ladder
category: business
works_with: [claude, chatgpt, gemini]
difficulty: plug-and-play
version: 1.0
source: adapted (viral "Hormozi prompts" pack, rewritten; persona roleplay removed, frameworks from published books kept)
tested: no
---

# Customer Value Ladder

## What it does
Designs what happens after the first sale: the next offer at each stage of the customer relationship (immediately, week one, month one, quarter one), plus a recurring option — so existing customers, your cheapest revenue, aren't a dead end.

## When to use it
- You sell once and immediately hunt for the next stranger
- You have happy customers and nothing to offer them next
- You want recurring revenue but bolting on a random subscription feels forced

## The skill
```
Act as a customer-lifecycle strategist. Principle: acquiring a
customer is the expensive part; serving one again is the cheap
part. Rules: every rung must deliver real standalone value — no
upsell for its own sake; if a stage has no honest offer, say
"nothing belongs here yet" instead of inventing filler. Revenue
projections must show their assumptions and be labeled as
scenarios, not predictions.

My business: [DESCRIBE]
Main offer and price: [OFFER + PRICE]
What a customer has/feels right after buying: [DESCRIBE THE STATE]
The next problem that appears once the first is solved: [DESCRIBE
OR "help me figure this out"]
How often customers currently buy: [NUMBER OR "once"]
What I could realistically deliver beyond the main offer: [LIST
capabilities, even rough]

Build the ladder:
1. Point of sale: one small add-on that makes the main purchase
   work better. Price it relative to the main offer.
2. Week one: the follow-on offer for the moment early results (or
   early struggles) appear.
3. Month one: the deeper engagement — subscription, next tier, or
   the second problem's solution.
4. Quarter one: the premium rung — done-with-you or done-for-you,
   only if my capacity honestly allows it.
5. The recurring option: what ongoing value I can deliver EVERY
   month that justifies a standing charge — and what would make it
   churn-proof vs cancel-bait.
6. The nudge sequence: for each rung, the natural moment and the
   low-pressure message that presents it.
7. The scenario math: my revenue at current repeat rate vs 2x and
   3x repeat rates, assumptions visible.
```

## Example output
[TO FILL AFTER TESTING]

## Tweaks
- One-product business? Stage 3 is usually a community, maintenance plan, or "keep it working" retainer — start there
- Don't build all rungs at once; build the one your best customer asked about last month
- Pair with Sales Conversation Builder for the rung-presentation messages

---

---
name: The Sell Something Pipeline
category: business
tools_required: [Any AI chat, the six Sell Something Pack skills, a notebook for real numbers]
cost: free
time_to_set_up: one afternoon for the first pass
version: 1.0
source: original system built from 6 adapted skills (see /library business skills)
tested: no
---

# The Sell Something Pipeline

## What it does
Chains six skills into one path from "I have skills" to "people pay me, more than once": pick the offer, build it, price it, fill the pipeline, run the conversations, then sell again to the people who already said yes. For a normal person selling a normal service — not a funnel empire.

## What you need
- Honest inputs: your real skills, real hours, real numbers. The chain is only as good as what you feed step one.
- The six skills: First Thousand Plan, Offer Builder, Price Check, Lead Engine, Sales Conversation Builder, Customer Value Ladder.

## Setup (one time)

**1. First Thousand Plan** — if you're starting from zero, this picks THE offer and does the target math backwards. Already selling something? Skip to step 2 with what you have.

**2. Offer Builder** — restructure the offer around the value equation: clearer outcome, more believable, faster, less effort for the buyer. Output: deliverables, an honest guarantee, a plain pitch.

**3. Price Check** — pressure-test the price against the buyer's cost of doing nothing. Output: your tiers and the one-paragraph price presentation. Do not skip this because the price "feels fine" — feelings are how underpricing survives.

## The workflow (weekly rhythm)

**4. Lead Engine** — run your two chosen channels on their weekly quota. Track the 3-number scorecard, nothing more.

**5. Sales Conversation Builder** — before each call or DM thread, review the discovery questions; after each one, note where the conversation died and feed that back into the skill monthly. The conversation improves by iteration, not by rereading.

**6. Customer Value Ladder** — after every delivery, one rung: the natural next offer at the natural moment. The second sale to a happy customer beats ten cold DMs.

## Maintenance habits
- Monthly: re-run Price Check with your newest real numbers. Prices drift stale silently.
- Monthly: paste one real (anonymized) sales conversation back into Sales Conversation Builder and ask where the structure broke.
- Quarterly: re-run Lead Engine — the right channel mix changes as you grow.
- Always: when a step's output feels generic, the input was vague. Fix the input, not the skill.

## What we stripped
This pipeline was rebuilt from a viral "11 Hormozi prompts" pack. Every prompt in the source instructed the AI to roleplay Alex Hormozi by name — we removed that everywhere: a model wearing a famous name doesn't gain his judgment, and selling imitation authority is guru theater. Also stripped: the "$100M" framing on every step, "offers people feel stupid saying no to", "10x the price" as a stated goal, promised close rates, and revenue projections presented as facts. Five of the eleven prompts were dropped entirely for duplicating existing library skills. The frameworks that remain (value equation, four lead channels, ascension ladder) come from published books and stand on their own without the costume.
