---
name: The Sell Something Pipeline
category: business
tools_required: [Any AI chat, the six Sell Something Pack skills, a notebook for real numbers]
cost: free
time_to_set_up: one afternoon for the first pass
version: 1.0
source: original system built from 6 adapted skills (see /library business skills)
tested: no
---

# The Sell Something Pipeline

## What it does
Chains six skills into one path from "I have skills" to "people pay me, more than once": pick the offer, build it, price it, fill the pipeline, run the conversations, then sell again to the people who already said yes. For a normal person selling a normal service — not a funnel empire.

## What you need
- Honest inputs: your real skills, real hours, real numbers. The chain is only as good as what you feed step one.
- The six skills: First Thousand Plan, Offer Builder, Price Check, Lead Engine, Sales Conversation Builder, Customer Value Ladder.

## Setup (one time)

**1. First Thousand Plan** — if you're starting from zero, this picks THE offer and does the target math backwards. Already selling something? Skip to step 2 with what you have.

**2. Offer Builder** — restructure the offer around the value equation: clearer outcome, more believable, faster, less effort for the buyer. Output: deliverables, an honest guarantee, a plain pitch.

**3. Price Check** — pressure-test the price against the buyer's cost of doing nothing. Output: your tiers and the one-paragraph price presentation. Do not skip this because the price "feels fine" — feelings are how underpricing survives.

## The workflow (weekly rhythm)

**4. Lead Engine** — run your two chosen channels on their weekly quota. Track the 3-number scorecard, nothing more.

**5. Sales Conversation Builder** — before each call or DM thread, review the discovery questions; after each one, note where the conversation died and feed that back into the skill monthly. The conversation improves by iteration, not by rereading.

**6. Customer Value Ladder** — after every delivery, one rung: the natural next offer at the natural moment. The second sale to a happy customer beats ten cold DMs.

## Maintenance habits
- Monthly: re-run Price Check with your newest real numbers. Prices drift stale silently.
- Monthly: paste one real (anonymized) sales conversation back into Sales Conversation Builder and ask where the structure broke.
- Quarterly: re-run Lead Engine — the right channel mix changes as you grow.
- Always: when a step's output feels generic, the input was vague. Fix the input, not the skill.

## What we stripped
This pipeline was rebuilt from a viral "11 Hormozi prompts" pack. Every prompt in the source instructed the AI to roleplay Alex Hormozi by name — we removed that everywhere: a model wearing a famous name doesn't gain his judgment, and selling imitation authority is guru theater. Also stripped: the "$100M" framing on every step, "offers people feel stupid saying no to", "10x the price" as a stated goal, promised close rates, and revenue projections presented as facts. Five of the eleven prompts were dropped entirely for duplicating existing library skills. The frameworks that remain (value equation, four lead channels, ascension ladder) come from published books and stand on their own without the costume.