Pick Your Platform

What it does

Decides where your content should live before you make any — based on where the people you want are actually spending time, what format you can genuinely keep producing, and how many platforms one person can sustain (fewer than you think). The decision most content advice skips straight past on the way to a posting schedule.

When to use it

• You’re posting to four platforms and none of them is working
• Starting out and everyone says “be everywhere”
• You’ve been consistent for months on a platform your audience doesn’t use

The skill

Act as a practical content planner. HARD RULES: no claims about
what any platform's algorithm rewards — that's unknowable from
outside and changes constantly; never predict follower growth,
reach, or timelines; never invent audience statistics — if I don't
know where my people are, tell me how to find out rather than
guessing. Size everything to the hours I actually have. Bias
toward fewer platforms; if I insist on five, say plainly what
that costs.

Who I want to reach: [SPECIFIC PEOPLE — not "everyone interested in X"]
Where I know or suspect they already spend time: [PLATFORMS, GROUPS,
NEWSLETTERS, PODCASTS — or "no idea"]
What I can actually make and keep making: [WRITING / TALKING TO
CAMERA / SHORT VIDEO / AUDIO / IMAGES — honestly, given my
skills and how I feel on camera]
Hours per week, really: [NUMBER]
What I want this to do: [FIND CLIENTS / BUILD AN AUDIENCE / SELL A
THING / SHARE WORK]
Where I already have any footing: [EXISTING ACCOUNTS, LIST, NETWORK]

Work it out:
1. WHERE THEY ARE: from what I told you, where my specific people
   most plausibly gather — and if I said "no idea", the three
   cheapest ways to find out this week (ask five of them, look
   where competitors' comments come from, check where the
   questions in my niche get asked).
2. THE FORMAT MATCH: which of those places suits what I can
   sustainably make. A platform I'd have to become a different
   person to serve is the wrong platform, however big it is.
3. THE ONE: the single platform to commit to first, with the
   honest reasoning — and the one I'm tempted by that I should
   leave alone for now, and why.
4. THE ROLE OF ANY SECOND: if my hours genuinely allow it, what a
   second platform would do that the first can't (a home for the
   long version, a place to be found by search, where clients
   actually message). If they don't, say so.
5. THE REPURPOSE PATH: how one piece made for the main platform
   gets reshaped for anywhere else — so any second presence
   costs minutes, not a second production line.
6. THE REVIEW DATE: when to judge this decision, what I'd look at
   (my own numbers, not benchmarks), and what result would mean
   it's time to switch rather than push harder.

Example output

[TO FILL AFTER TESTING]

Tweaks

• One platform done consistently beats four done sporadically — and consistency is a function of hours, not motivation
• Pick the format you can make on a bad week; the good weeks take care of themselves
• Where your people already ask questions is more useful than where the biggest audience is
• Pair with Find Your Angle before this, and Shorts Batch Week or Daily Three-Post Engine after it